In pictures: Krispy Kreme creates giant box of doughnuts to promote new events service

Krispy Kreme UK surprised commuters in north London last week (16 September) with the 'Double Hundred Dozen', the doughnut maker's biggest ever box of doughnuts to date.

of

The giant dotty box was more than three and a half metres long, just under a metre tall and filled with 2,400 Original Glazed doughnuts, with the aim of promoting the retailer's new Occasions offering.

The Double Hundred Dozen was boxed up by eight staff at the Enfield Hotlight store, where the business prepares its Occasions offering, enabling customers to place big orders for an event, corporate occasion or weddings.

The door-to-door delivery offers doughnut towers, corporate gifts and the opportunity to personalise the doughnuts to suit the event.

Judith Denby, chief marketing officer at Krispy Kreme UK, said: "Whether you need a pick-me-up for your staff, catering for an event or even a wedding cake tower, Krispy Kreme offer the ideal solution to mark every occasion. We thought the Double Hundred Dozen was the perfect way to get fans of Krispy Kreme excited and show we are now available for big occasions."

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs