The #Iscreamforkraken campaign will give consumers a taste of alcoholic pure black ice cream, with the concept of the traditional summertime ice cream van turned on its head.
The rock-inspired truck will play distorted versions of metal classics as it tours cities across the UK.
Revealed in Battersea Park today (1 June), The Kraken I Scream van will be appearing at Camden Rocks (4 June), Constellations in Liverpool (9 June), Slate NQ in Leeds (10 June), Three Sisters in Edinburgh (12 June) and Bloodstock in Derby (11-14 August).
In December The Kraken Rum hosted a black Christmas tree pop-up shop complete with black decorations.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.