The activation aimed to bring mindfulness to stressed Brits, with the capital ranking alongside Northern Ireland as the UK¹s most anxious region, in a recent survey conducted by The Office for National Statistics on wellbeing in the UK.
Designed by illustrator Mike Collins, whose previous work includes the Sherlock Colouring in Book and comics for Marvel and DC, the enormous 20ft x 10ft billboard aimed to provide a much needed lunchtime break for Londoners in Westminster, Hackney and Greenwich.
Busy workers joined in the colouring fun and were also treated to a warm pot of Kabuto Noodles. Studies on personal wellbeing have shown that colouring in relaxes the amygdala in the brain, taking the mind off stress and anxiety.
Kabuto founder Crispin Busk said: "We've had so much fun helping people relax at lunch with our billboard and noodles. We've seen city workers, students from all over the capital and more come down and get involved. We¹re all about giving people a convenient and healthy lunch option to help people do what they really want to, so seeing them slurping noodles and taking their minds off work was a real joy."
Mike Collins, who illustrated the billboard added: "It was brilliant to see so many people help bring my design to life. Kabuto's range of Asian-inspired flavours led me to create a huge Samurai, and I hope today's colouring in and noodles have helped turn people into lunchtime warriors."
Kabuto previously teamed up with taxi service Hailo to offer luxury taxi rides to people in Manchester, London and Leeds.
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