In pictures: John Lewis partners with Samsung for Monty's Winter Garden

Agency PrettyGreen was enlisted by John Lewis to reopen its roof terrance as a Christmas destination, featuring star of its TV advert, Monty The Penguin, and electronics from Samsung.


The rooftop garden has been designed to give guests an immersive Christmas experience and showcase Samsung’s latest offerings. The decision to use the space was secured after the success of John Lewis’ summer rooftop garden.

After walking through a gust of faux snow, guests can choose to relax inside an Inuit shelter and learn about the story of the garden, hide away in a snug and discover how to adopt their own Adelie penguin, or enjoy a hot chocolate from Hotel Chocolat’s pop-up bar.

Visitors can also explore the interactive elements inside Monty’s House, which has been kitted out with a variety of Samsung products. A Christmas card-making booth is available to try using cameras and tablets, and a biscuit decorating station has been set up in the kitchen area, with all produce supplied by Waitrose.

Samsung ambassadors will also be on-hand in the house to carry out product demonstrations. Outside the house, guests can take in the view of Oxford Street or snap a selfie with a life-size version of Monty.

Jack Swallow, senior account executive at PrettyGreen, told Event the set-up for the garden was intense. "We only had a two-week turnaround to make it happen, so we enlisted one of our trusted production agencies to do the build and used what we could from the summer set-up," he said. "It was two late to bring a crane in so we had to transport most of it up using the in-store lifts."

John Lewis has also partnered with Samsung to create children’s activation ‘Monty’s Magical Toy Machine’, which will enable children to bring their toys to life.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs