In pictures: Jack Daniel's pays homage to its Nashville roots in latest music event

Jack Daniel's enlisted UK grime and hip hop artists as well as musicians from Nashville for a Jack Rocks gig at Nambucca in London last Thursday (14 April).

The event saw artists fuse UK grime and hip hop with the 'Nashville sound'
The event saw artists fuse UK grime and hip hop with the 'Nashville sound'

The event saw hip hop and grime artist Wretch 32 join forces with US natives Owen Biddle, Joe Pisapia, and Dom Billett to imbue his own songs, such as Don’t Go, 6 Words, Traktor, and Nothing Will with a Nashville sound. 

The Nashville sound comprises genres ranging from country music to rock. 

The set list sought to showcase the two constrasting music styles, and those involved had just three days to rehearse together prior to the gig.

North London-based grime artist, K Zorro supported Wretch 32 on the night.

Agency Splendid Communications handed PR for the event, which is also being amplified via the brand’s social media channels. 

Jack Daniel's hosted a live music event with artist Frank Turner last year for one lucky Tesco competition winner.

Check out our Behind the brand feature with the spirit company here.

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