In pictures: Jack Daniel's live gig for Tesco competition winner

Jack Daniel's hosted a live music gig with singer/songwriter Frank Turner, for competition winner Michelle Hampton in Solihull last night (17 November).


The event kicked off with performances by JD Smith and Tom McRae.

Turner finished the night with a set list comprised of his most popular songs, such as Recovery, Get Better, Vital Signs and Reasons Not to Be an Idiot.

The event was held at 100-capacity venue Chadwick End Village Hall. The building was complete with signage that referenced Jack Daniel's Jack Rocks music campaign, on both its interior and exterior. 

Jack Daniel’s extended its Jack Rocks campaign into Tesco over the summer, offering individuals who purchased a bottle of the Jack Daniel’s Old Number 7, Tennessee Honey or Tennessee Fire products the chance to win a unique live music experience.

Over 24,500 people entered the competition, and Solihull-based Hampton was selected as the winner. 

The concept was developed and delivered by Splendid Communications, meanwhile Red Lodge Agency produced the event. 

Michael Boaler, senior brand manager at Jack Daniel’s, said: "Jack Daniel’s has a long and proud history of championing real, live music and been present at countless memorable music moments for decades.

"We’ve been working with independent venues and festivals across the UK as part of our Jack Rocks campaign for just over a year, and we’re excited that we’ve now introduced it to music lovers in a new environment. We’re looking forward to extending the Jack Rocks campaign even further in the future."

Jack Daniel's recently showcased light projections of its latest product offering across key UK drinking hubs for Bonfire Night, and it is set to host an immersive film screening in London on 24 November.

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