In pictures: Itch partners with Google for Brand Re:imagined event

Experiential agency Itch partnered with Google to deliver the event Brand Re:Imagined, which took place at Central Saint Martins, London on 29 April.


Itch worked alongside the Google event and marketing team to create an immersive afternoon of presentations and discussions on brand innovation and creativity.

Speakers included Turner Prize-winning artist Grayson Perry, Google UK & Ireland managing director Eileen Naughton and Tracy De Groose, UK chief executive of Dentsu Aegis.

Brand Re:Imagined was an event for marketing leaders that focused on topics surrounding the changing marketing landscape, brand innovation and consumer behaviour analysis. Itch aimed to create a multi-layered, simple yet versatile set that featured bespoke content and projection.

London-based Itch has worked with Google as a brand experience partner since 2012. Its other clients include Virgin Media, Mazda, Cineworld and UEFA.

More: Google confirmed for ISES Accelerate forum

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