The event was themed around two brothers – Stan the cowboy, a cattle farmer and Evan, a fisherman with a penchant for fresh lobster, who refused to accept the other’s true love – the burger and the lobster.
The event saw Art of Dining transform the restaurant into the homes’ of Stan and Evan, and guests took part in a series of interactive games and tasting trials to determine which would be the winner – Stan and the burger, or Evan and the lobster.
The three-day event marked the launch of Burger & Lobster’s new burger vs lobster campaign, where the restaurant chain is asking the public to decide whether they favour burger or lobster.
Consumers are being invited to pledge their allegiance via the #burgervslobster hashtag.
Burger & Lobster celebrated the launch of its new restaurant on London's Threadneedle Street with a hedonistic party coined Second Self by Burger & Lobster last May, which was created by agency Urban Nerds.