In pictures: Innocent's travelling supermarket

Innocent finished a three city tour with its travelling supermarket last Friday (26 February), in a bid to promote its super smoothies range.


The tour stopped at Boxpark in Shoreditch London from 12-14 February, New Road in Brighton from 19-21 February and Spa Street in Manchester from 24-26 February, with brand ambassadors on-hand to dish out information on the drinks as well as free samples.

The grass-covered ‘supermarkets’ were also kitted out to showcase the healthy ingredients in the range.

Jamie Sterry, brand activation manager at Innocent, said: "At Innocent we’re about helping people to get more of the healthy stuff in to them, and it was great to see people up and down the country doing themselves some good by popping down to the Innocent supermarket."

Innocent has been working with Sense on the activation. It announced in November that it would be working with the agency on future brand activity.

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