In pictures: ING and Microsoft unveil 'The Next Rembrandt' in Amsterdam

ING and Microsoft joined forces to reveal a 'new' painting by artist Rembrandt in Amsterdam yesterday (5 April).


Situated within Amsterdam's Looiersgracht 60 exhibition centre, the work has been created using technology rather than paintbrushes. 

A cloud platform from ING and Microsoft known as Azure used algrorithyms and facial recognition to create a typical Rembrandt subject - male, white and dark-haired - as well as work out the proportions he typically employed.  

The brands also sought advice from experts at Delft University of Technology, and art historians at The Mauritshuis museum to build up Rembrandt’s signature style and texture.

The portrait, which took 18 months to create, features 168,263 fragments from Rembrandt’s 346 paintings. It is made up of 148 million pixels and 13 different layers of UV ink, which was laid out using a 3D printer.

The activity forms part of ING's broader campaign with agency JWT Amsterdam, which aims to highlight the power of data.

The artwork will eventually be available for public viewing, however a location is yet to be confirmed.  

Tjitske Benedictus , head of sponsoring at ING, said: "ING is always looking for innovations that empower people in their daily lives. This project is about bringing that innovative spirit to one of our main sponsorships, that of Dutch art and culture. We want to make technology relevant and learn more about one of the greatest Dutch painters of all time: Rembrandt."

Bas Korsten, executive creative director at J. Walter Thompson Amsterdam, added: "Can you teach a computer how to paint like Rembrandt? Can you distil Rembrandt’s artistic DNA to create new art? All I can say about the outcome is that I see a person. Not a computer image. For me it shows that this marriage between data and art is still in the honeymoon stage."

Last month Microsoft teamed up with laptop maker Acer for a 'fashtech' experience at Westfield London.

Comment below to let us know what you think.

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