Indesit was attending Camp Bestival for the third consecutive year, which took place at Lulworth Castle in Dorset at the weekend (28-31 July). Its activation enabled visitors to wash and dry their laundry for free, as well as providing a variety of football-themed entertainment.
Indesit joined forces with its official partners, Arsenal FC and sportswear brand PUMA, to bring the Family Football Experience to Camp Bestival. The 'Junior Gunners' clubhouse offered face-painting, arts and crafts and two big screens for FIFA tournaments.
The brand also brought the Washing Machine Challenge to the festival, where footie fans could test their shooting accuracy by attempting to kick footballs into giant washing machines. Arsenal stars Jack Wilshere, Lauren Koscielny and Alex Iwobi, who had previously taken the same challenge, were knocked off the Indesit Washing Machine Challenge leader board by some impressive stars of tomorrow. There were also five-a-side matches, skills tests and coaching sessions that saw 600 children enjoying a kick-about in the sunshine.
The Indesit Full Time Launderette featured a bank of Innex washing machines and energy-efficient heat pump tumble dryers, with a team of singing launderetters on hand to complete festival-goers' laundry for free throughout the weekend.
Sam Johnson, brand manager, Indesit UK and Ireland, said: "We were thrilled at how popular the Indesit Full Time Launderette was again at this year’s Camp Bestival. Our Innex washing machines were running at full capacity for the entire festival, with so many families very pleased to have the hassle of festival laundry taken care of for them, helping to save them time, money and effort so they could concentrate on enjoying the festival.
"The Indesit Family Football Experience, in association with PUMA and our official partner Arsenal FC, was also a great success. We saw families queuing from the early hours to make sure they got the chance to participate in all the activities, and we were very impressed at the level of talent and precision the next generation has to offer."
The National Trust ran an activation at Camp Bestival this year that encouraged children to get involved in nature and the great outdoors. It will continue this campaign at BBC Countryfile Live this weekend.
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