In pictures: The Heineken Box launches for Euro experiences

Heineken has partnered with nightclub and bar operator Late Night London to launch a summer football experience for customers.


The ‘Heineken Box’, which launched on Friday 10 June, is a fully immersive entertainment experience that welcomes people to enjoy the Euros in a Heineken VIP Zone. There are also bespoke rooms available to hire for events.

The Heineken Box is available at Amber Bar and Tiger Tiger, London.

Each room boasts full Heineken branding, foosball, table tennis and large screens to watch the games. There are also fridges full of beer for groups to share and customers can pour their own Heineken on draught.

Celina Tremoureux, national account manager, Late Night London said: "We're thrilled to be working with Heineken. We are committed to creating memorable experiences for our event bookers and this brings a unique and exciting offering for the Euros."

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