From 10am, passers-by were able to sample the brand’s chocolate varieties, namely products from its new Thin range, as well as a bespoke Sussex Pond Pudding.
The pudding was created with local business Sugardough Bakery, and it was made using Green & Black’s Maya Gold organic chocolate as well as local produce.
Green & Black’s brightly coloued Taste & Colour van was unveiled during a three-day activation at London’s Portobello Road in April.
It is set to visit a total of five locations this year, including Bath in September, Harrogate in October, Bury St Edmunds in November and Cheltenham in December.
The chocolate brand will partner with a food business at each location to create a bespoke recipe that reflects the local area.
Katie Eckford, marketing manager at Green & Black’s Organic told Event: "For a brand that represents and embodies a real connect with food, it’s important we share this with our consumers in the regions, giving them a real taste of Green & Black’s Organic. With this in mind, what better place to start our nationwide tour than Brighton Pier.
"The event was a huge success, with crowds turning up to see our Green & Black’s Organic Taste & Colour van, sample our delicious Green & Black’s Organic chocolate, whilst being treated to an authentic taste experience – the Green & Black’s Organic Maya Gold Sussex Pond Pudding. A delicious collaboration between our very own taste specialist, Brandt Maybury and Kane McDowell from the Sugardough Bakery. We are all very excited about our next stop in Bath."