In pictures: Green & Black's launches Taste & Colour tour in Brighton

Green & Black's Organic descended on Brighton Pier on Saturday (30 May) to mark the start of its Taste & Colour Tour.


From 10am, passers-by were able to sample the brand’s chocolate varieties, namely products from its new Thin range, as well as a bespoke Sussex Pond Pudding.

The pudding was created with local business Sugardough Bakery, and it was made using Green & Black’s Maya Gold organic chocolate as well as local produce.

Green & Black’s brightly coloued Taste & Colour van was unveiled during a three-day activation at London’s Portobello Road in April.

It is set to visit a total of five locations this year, including Bath in September, Harrogate in October, Bury St Edmunds in November and Cheltenham in December. 

The chocolate brand will partner with a food business at each location to create a bespoke recipe that reflects the local area. 

Katie Eckford, marketing manager at Green & Black’s Organic told Event: "For a brand that represents and embodies a real connect with food, it’s important we share this with our consumers in the regions, giving them a real taste of Green & Black’s Organic. With this in mind, what better place to start our nationwide tour than Brighton Pier.

"The event was a huge success, with crowds turning up to see our Green & Black’s Organic Taste & Colour van, sample our delicious Green & Black’s Organic chocolate, whilst being treated to an authentic taste experience – the Green & Black’s Organic Maya Gold Sussex Pond Pudding. A delicious collaboration between our very own taste specialist, Brandt Maybury and Kane McDowell from the Sugardough Bakery. We are all very excited about our next stop in Bath."

More: Green & Black's Organic announces UK chocolate tour

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