The ghostly character was sent into the capital today (16 June) to celebrate the release of Game of Thrones’ fifth season on Digital HD, following last night’s finale.
He stopped off at key locations, including Tottenham Court Road, the Tower of London and Tower Bridge. In a nod to his freezing cold habitat, the whitewalker also paid a visit to the Ice Bar on Heddon Street.
The stunt follows last week’s brand activation at Belfast Zoo, which announced the arrival of an animatronic dragon on 9 June.
More Game of Thrones: In pictures - HBO unveils Game of Thrones ice throne
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.