In pictures: G-Star kicks off Raw music series with Boiler Room

Denim brand G-Star Raw launched its series of global music events in London last week (7 October) at the Stour Space in Hackney.


The event saw guests and influencers from the worlds of fashion and music treated to a ‘Cool Britannia 2.0’ party and live broadcast curated by music brand Boiler Room, which is collaborating with G-Star throughout the Raw Sessions. 

Performances came from the likes of hip-hop collective Neverland Clan and punk rock band Skinny Girl diet. These were streamed live on Boiler Room’s online TV service, alongside DJ sets from Fergus McDonald and DJ Pyrmdplaza. 

A film directed by Mollie Mills has been released to accompany the London session. The brand will head to secret locations in Paris (20 October), Johannesburg (28 October) and Barcelona (12 November).

Artists including Manaré, NSDos, Piu Piu, Azamat and Boyzn Bucks have been confirmed to play across the upcoming events.

Both Ballantine's whisky and Generator hostels have also collaborated with Boiler Room to host similar musical series.

More: G-Star to host global music events in Boiler Room partnership

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