The event saw guests and influencers from the worlds of fashion and music treated to a ‘Cool Britannia 2.0’ party and live broadcast curated by music brand Boiler Room, which is collaborating with G-Star throughout the Raw Sessions.
Performances came from the likes of hip-hop collective Neverland Clan and punk rock band Skinny Girl diet. These were streamed live on Boiler Room’s online TV service, alongside DJ sets from Fergus McDonald and DJ Pyrmdplaza.
A film directed by Mollie Mills has been released to accompany the London session. The brand will head to secret locations in Paris (20 October), Johannesburg (28 October) and Barcelona (12 November).
Artists including Manaré, NSDos, Piu Piu, Azamat and Boyzn Bucks have been confirmed to play across the upcoming events.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.