In pictures: Fit Bit creates multi-tiered obstacle course for Sport Relief

Fitbit's creative concept agency, Outside Collective, teamed up with The Halo Group to create a branded obstacle course at Olympic Park on Sunday (20 March), as part of a Sport Relief event at the site.


The course comprised eight installations, many of which featured challenges aimed at the over 12s. 

The challenge areas were inspired by everyday activities, including a zip wire that was designed to resemble a washing line, an escalator that participants could climb, and a tunnel of hanging impact bags which participants could tackle, symbolising the ‘scrum’ of the daily commute.

Other elements included a giant washing up bowl ball pit containing 14,000 plastic balls, and a piano installation that tested attendees’ balance and agility as they stepped over the individual keys.

The activation area also included a central tiered seating area, a winner’s podium and two welcome zones.

The Halo Group designed and built all components of the course, using its modular steel build system as a framework. The agency’s production team pre-fabricated all cladding elements prior to the event, and they were later branded on-site. 

The agency worked to construct the activation within a 12-hour time frame. 

Read our Letter to My Younger self feature with Alistair Watson, co-founder and marketing director of The Halo Group here.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs

Venue Search

close this