The course comprised eight installations, many of which featured challenges aimed at the over 12s.
The challenge areas were inspired by everyday activities, including a zip wire that was designed to resemble a washing line, an escalator that participants could climb, and a tunnel of hanging impact bags which participants could tackle, symbolising the ‘scrum’ of the daily commute.
Other elements included a giant washing up bowl ball pit containing 14,000 plastic balls, and a piano installation that tested attendees’ balance and agility as they stepped over the individual keys.
The activation area also included a central tiered seating area, a winner’s podium and two welcome zones.
The Halo Group designed and built all components of the course, using its modular steel build system as a framework. The agency’s production team pre-fabricated all cladding elements prior to the event, and they were later branded on-site.
The agency worked to construct the activation within a 12-hour time frame.
Read our Letter to My Younger self feature with Alistair Watson, co-founder and marketing director of The Halo Group here.