In pictures: A first look inside the Dogs Trust MicroChippy

Dogs Trust unveiled its highly anticipated pop-up for dogs, coined the MicroChippy, during an event at London's Printworks Kitchen last night (10 February).


Guests piled into the 1950s-style diner from 6pm with their canines, meanwhile Dogs Trust brought some of its rescue dogs along to celebrate the occasion. 

Specially created dog-friendly hotdogs courtesy of Sandia Chang, chef and owner at specialist champagne and hotdog bar Bubbledogs, were available on the night, along with a range of gourmet varieties for people, such as the Rescue Dog and Snoop Dog. Champagne was also in full flow for the human attendees.

Unlike your typical pop-up, the MicroChippy provides dog lovers with the chance to consume a sit-down meal with their four-legged friends.

The space is complete with yellow and white striped booths and accompanying tables that feature non-slip bowls for eating, meanwhile water bowls and doggy beanbags can be found throughout the restaurant, along with kitsch signage that showcases the lifelong bond between humans and canines.

Dogs Trust hopes that the pop-up experience will educate Brits about the upcoming change in microchipping legislation, and the venue is complete with information about the new laws.

Open over Valentine's weekend only (13-14 February), the MicroChippy will host four 45-minute sittings each day, at 12pm, 1pm, 2pm and 3pm. A £12 ticket includes a hotdog, side and beverage, with all funds donated to Dogs Trust. 

Agency Surname & Surname worked with Dogs Trust to create the MicroChippy concept.

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