Designed to make both children and adults feel like royalty, the photobooth activations took place in centres in Portsmouth, Sutton, Torquay and Camberley. Fantasy Imaging worked with three agencies to host the experiences, including Enterprise Company.
Guests could step inside Cinderella’s carriage with the film’s protagonist, or try on the glass slipper with Prince Charming on the red carpet.
The supplier used wireless cameras, pop-up photo studio lighting, green screens and photographic backdrops to achieve the perfect Cinderella moment, as well as touch screen social media stations for guests to share images online. The images could also be printed, and were shared on each shopping centre’s Facebook page.
Richard Peters, managing director of Fantasy Imaging, told Event: "The highlights of the event were printing and handing out over 2,000 individual prints, watching the activation spread online through social media, and of course making all the kids smile when they got to be a Disney princess."
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