The four-day event is taking place in association with Alcatel Onetouch. The tech brand is headlining the Fashion Theatre in association with Capital FM and will host more than 40 top models, dancers and special guests, including Rae Morris, Charlie XCX, Jamie Laing and Ella Eyre, on stage.
Alcatel Onetouch is also inviting visitors to get creative at its printing station, where they can choose a bag from a selection of colours and have the brand's unique stencil printed onto it. The brand will be inviting attendees to take a selfie with their creations at the on-stand mirror, and share it for the chance to win a Alcatel Onetouch Pixi 3 tablet.
Citroën will be offering attendees the chance to be 'papped' by a professional photographer alongside its new C1 car in a colour of their choice, while Olympus Pen will present exclusive interviews and trend showcases at its Style Studio platform, alongside fashion journalist Hilary Alexander.
Elsewhere, Lambrini is serving up drinks from a pop-up bar and beauty brand Saks is reviving its Pamper Lounge for 2015.
The Clothes Show is produced by Haymarket Media Group, which announced plans to rebrand the concept in April this year. Along with a name change from Clothes Show Live, the revamp also included a renovated floorplan to offer tighter brand adjacencies throughout the show.
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