In pictures: Evian opens London pop-up shop

Water brand Evian selected London's Piccadilly Circus Underground station as the destination for its first pop-up shop, which will remain open until 3 September.


The company worked with agency N2O to devise the store. Inside, it features merchandise such as pink tennis balls, umbrellas and facial sprays, as well as decorations and fittings designed to bring the brand to life.

Visitors will also be able to enter a competition to win tickets to The Championships, Wimbledon, inside the store. Evian is the bottled water partner of the competition and will create a ‘huge’ activation at the south London courts.

Sophie Allard, marketing manager at Evian said: "This pop-up shop will help drive Evian’s relevance with London commuters during our busiest period. It will be fantastic to have a physical Evian space at the heart of the capital and will perfectly support our campaign to celebrate The Championships, Wimbledon. 

"We are also delighted to have once again teamed up with Transport for London to encourage commuters to keep hydrated with some pure Live Young refreshment. It is really important to stay hydrated during the hot weather so it is great to have the chance to help Londoners keep cool." 

More: Q&A - Evian's Georgina Keeley on activating at Wimbledon

Evian brings Alps to London Underground

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