In pictures: Ella's Kitchen hosts world's biggest wean

Organic children's food company Ella's Kitchen delivered the world's biggest weaning event at the Royal Botanic Gardens in Kew today (14 May).


In a bid to expose babies to new tastes and healthy foods, Ella’s Kitchen circulated 350 pouches of its organic meals to the more than 150 babies who attended the event. 

The events space was complete with dedicated sensory play areas, enabling babies to immerse themselves in the world of fruit and vegetables.

A team of experts were also on hand to provide parents with weaning tips and advice. Meanwhile Ella’s Kitchen launched it’s own Weeny Weaning Channel on YouTube for those who were unable to attend the event. 

The world's biggest wean was designed around research by the brand, which found that exposure to non-taste sensory properties of food can increase babies' willingness to consume healthy foods. 

Mark Cuddigan, head of Ella’s Europe, said: "Our mission is to improve children’s lives through developing healthy relationships with food. That’s why we’re so excited about The Big Wean.

"These first explorations are so important to help little ones learn to love food, and weaning is such an important milestone for babies and their mums and dads – we want to help them celebrate this."

More: in pictures: Ella's Kitchen opens Sprout Shop for kids 

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