In pictures: Ebay sends oversized birthday cake down the Thames

Ebay sailed a birthday cake installation down the River Thames on Thursday (10 September), in celebration of its 20th anniversary.


The two-tier cake was six metres high, making it taller than a double-decker bus. It was complete with 20 candles, which lit up at night. 

The cake embarked on its maiden voyage at Stratford and floated along the river to Battersea and back over the course of the day. The cake concluded its journey at 8pm when it travelled between Waterloo and Blackfriars Bridge.

The stunt forms part of the online retailer’s month-long 20th anniversary birthday celebrations.

Other brand's taking to the Thames recently:

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs