The bunny can be seen burrowing into the grass, its round tail and eight-foot ears positioned above ground, and its head hidden from view.
The installations took specialist baker Juliet Sear over 110 hours to create. She used more than 3,000 bars, or 450 kilograms, of Dr. Oetker's Fine Cooks’ Chocolate to arrive at the finished product, which was assembled piece by piece.
Those who pass by the Manchester structure between 8-9am and 1-2pm will be rewarded with a free cupcake. Brand ambassadors were similarly on hand to provide cupcakes to passers-by.
Jan McKee, executive head of marketing at Dr. Oetker, said: "We really wanted to inspire baking fans to think beyond the traditional shop-bought chocolate egg and make something more imaginative and fun. We hope our chocolate Bunny Bum will inspire budding bakers and chocolate makers to experiment with our Fine Cooks’ chocolate and create a different Easter gift this season."
Sear added: "During Easter, everyone automatically thinks of chocolate eggs. When Dr. Oetker came to me wanting to champion the Easter bunny, I was excited to create something a little different.
"When you undertake such an ambitious project, quality ingredients are key to succeed. After some expected challenges with the first-time creation, my team and I had lots of fun and were all so proud to have completed it."
The activations form part of Dr. Oetker’s home-baking initiative, Bake a Better Day, which is taking place across half term, Mother’s Day and Easter.
Beauty brand 7th Heaven is also getting in on the Easter action with a bunny activation - it's bunny spa popped up in Covent Garden last weekend.
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