In pictures: Dove takes its Be Real campaign on tour

Dove's branded bus visited three UK locations last week (13-16 October) to drive awareness of its Be Real campaign.

of

The brand stopped off at the Bullring in Birmingham, Liverpool One, and finally Westfield London.

Approximately 400 people visited the bus to receive free mini-manicures and hand massages, and brand representatives from agency N2O spoke to visitors about the idea behind the Unilever brand's Be Real campaign.

In a bid to encourage and inspire others to love their bodies, passers-by were also encouraged to discuss what makes them feel body confident, with their responses shared on social media via the #BeRealTour hashtag. 

According to N2O, the hashtag reached nearly 350,000 social media users through Twitter and Instagram. 

Superdrug partnered with Dove to offer a selection of the brand’s products at half-price within its stores, and the company's branding could be found on the bus’s exterior.

Dove’s Be Real campaign is designed to change people’s attitudes around body image by encouraging them to focus on their health as opposed to appearance.

More: Dove embarks on tour to promote healthy body image

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs