The brand selected Village Underground as the evening’s venue. Approximately 200 VIP guests were in attendance, including The Saturdays signer Vanessa White and fashion blogger Bip Ling.
The space was transformed into shades of red, white and silver, while a canvas of the collection’s two t-shirts framed the stage. A chandelier formed entirely of the limited-edition Diet Coke bottles hung from the ceiling.
TV presenter and DJ Laura Whitmore provided a DJ set for the night.
The collection, as well as its launch party, forms part of Diet Coke’s Regret Nothing campaign, which aims to inspire and empower people to embrace their impulsive side.
Agencies Lexis, Reverb, Zone and CCA collaborated with the brand on the launch party.
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