In pictures: Currys debuts colour-themed pop-up

Technology and electrical retailer Currys PC World launched its colour-themed pop-up this week, to celebrate the launch of the new AEG premium laundry collection.


Taking place over three days, from 15-17 March, the pop-up aimed to encourage guests to stay colourful with inspirational talks, a fitness class and styling advice.

Visitors were able to explore the importance of colour and positive thinking with commentator, artist and writer Ayishat Akanbi, while Clemmie Telford ran a Q&A session focusing on fashion identity and confidence throughout parenthood. 

Fitness-enthusiasts were give the chance to take part in a a Colour Clash HIIT class, led by Nike brand ambassador Chessie King. Stylist and blogger Kitty Cowell was also onsite to offer advice on how to add a splash of colour to a monochrome wardrobe, and also gave guests the opportunity to have their own personal photoshoot.

Earlier this month, B&Q installed a piece of 3D street art on London's Holloway Road to celebrate the opening of its first high street store. In February, Ikea staged  a series of events in Westfield Stratford City shopping centre, themed around the Swedish lifestyle concept 'lagom'.

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