In pictures: Crown takes out Excel's #GABO16

Crown was named the winner of Excel London's coveted Great Agency Bake Off 2016 competition last Wednesday (23 March).


The event, which is now in its second year, saw representatives from Crown, George P Johnson, Drp, Grassroots, Zibrant, Concerto Live and Corporate Events, as well as Haymarket’s very own team comprising Event and sister title C&IT battle it out for the top prize.

The day began with a meet and greet at the ICC Capital Lounge, at which point contestants were led down to Excel’s test kitchen, where they would complete two tasks.

Teams of three were formed, and the ‘signature bake’ challenge was revealed to be a swiss crème egg roll. Participants had one hour to complete their sweet dish, which was then put on display for all to see.

Following a tea break, contestants headed back to the kitchen to tackle the ‘technical challenge,’ which saw each team create six savoury tarts from scratch. 

Jonathan Belford, Excel's head pastry chef was on hand to assist teams throughout the day. 

The day concluded with a buffet lunch and winners presentation at Excel’s new meeting space, Centred.

Cecilia Law, marketing manager at Crown said: "We had an amazing day at the Great Agency Bake Off. Getting into the competitive spirit with fellow agencies, the camaraderie is always great and even more so when we’re all vying for first place.

"The lead-up to announcing the winners was nail biting and we were really chuffed to be crowned the winners. Thank you ExceL London for having us and putting on such a fun event. We really enjoyed taking part and a round of applause to all involved. We look forward to retaining our title next year." 

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