Coca-Cola encouraged festival-goers to ‘choose happiness’ by posing for a selfie in order to receive a free can of the beverage, which they could enjoy in one of the branded red and white hammocks nearby.
There were giveaways at Kellogg's brand Pringles, where people could try their hand at hula hooping or take to the stage for a spot of karaoke for the chance to win Pringles paraphernalia.
At the Sure stage, the crowd was promised that the more they moved, the more they would get out of the acts. Elsewhere at the festival the brand activated a mini salon complete with hair straighteners, hair dryers and product including deodorant and moisturiser.
Online accommodation website Hostelworld activated with a branded tent that was complete with a DJ and seating area, meanwhile outside there was a large hammock for festival-goers to relax in. Agency Tribe and its staffing division, Brand Warriors delivered the activation.
Photographs with PG Tips’ Monkey were available at the tea brand’s tent, which also served up a range of tea-based mocktails. LG offered a mobile disco experience.
Welsh TV presenter, Steve Jones delivered a DJ set at the Carling Game On area, and attendees were given the chance to predict festival and football moments as well as film their own gifs.
The Louder Lounge
Virgin Media’s Louder Lounge featured the brand’s ‘high speed selfie’ area. VIP ticket-holders were invited to step inside a white room, take a seat and pose for a selfie while a burst of air was blown in their face, resulting in rather unique photographs which they could print out and take home as a memento.
Invisible selfies were on offer at LG’s Club G4 Experience, and people could have a glitter makeover inside the circus-themed tent courtesy of Glitterlips.
Virgin Media also partnered with disability charity Scope, who delivered a pop-up shop, as well as beauty brands Lush, Babyliss and Imarni Nails.
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