In pictures: The Clothes Show pops up in Birmingham

The Clothes Show offered fashionistas the chance to get an early look at its main event in December, with a pop-up in Birmingham last weekend (3-4 October).


Located at The Bullring shopping centre, the rooftop garden space was designed in an autumnal theme, and featured a catwalk, as well as activations from some of the main exhibition’s sponsors: Alcatel Onetouch and Lambrini.

Sparkling fruit wine brand Lambrini created a bar where visitors could sample their drinks, and headline sponsor Alcatel Onetouch offered product giveaways over the two days. The runaway saw shows highlighting the autumn/winter 2015 trends from the Bullring’s retailers.

Dancer and runway aficionado, Liam Lunniss hosted masterclasses for budding models on confidence, posture and walking, while personal stylist Kalee Hewlett delivered several trends presentations, offering visitors an insight into new season’s trends.

Nicola Darling, show manager at The Clothes Show, said: "Following on from the excitement around Birmingham’s shopping scene at the moment, it was great to bring a preview of The Clothes Show fashion experience to the Bullring. 

"There was a great atmosphere surrounding the activation and it enabled us to engage directly with the shoppers, promoting The Clothes Show to thousands of potential visitors by giving them an insight into what to expect from the show in December."

More: Exclusive: Clothes Show Live rebrands to The Clothes Show

The Clothes Show to offer sartorial sneak-peak at Bullring pop-up

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton 

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs