The event welcomed 100 guests, including Oliver Proudlock and Alik from Made in Chelsea preview The Men’s Edit store and enjoy a shoe-shining experience. The drink of the night was cider in homage to the brand’s Somerset roots, while street food vendor Big Apple served up hotdogs.
Designed in collaboration with agency Portas, the pop-up features wood, metal and leather interiors inspired by Clarks’ manufacturing heritage. The store is set to host an event in partnership with Shortlist magazine and website Mr Hyde on 30 October.
Clarks has said The Men’s Edit will form part of its many ‘brand building exercises’ planned for the next year ahead.
Alison Sudbury, head of marketing in the UK and ROI, said: "It was fantastic to receive such an amazing reception at the launch of our first dedicated menswear pop-up. The Men’s Edit allows us to showcase our undeniable heritage, craftsmanship and stand-out menswear collection.
"I look forward to hearing from both new and existing customers now as we open our doors exclusively for three weeks in the heart of London’s Covent Garden."
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