Central to the experience was an oversized pool table, which was located on the stadium’s concourse. Members of the public were invited to stop off at the activation to try their luck at sinking coloured footballs into the pockets of the table.
The table incorporated Citroën’s Airbump technology, which was said to help the footballs achieve maximum bounce.
Agency N2O managed the event, and its brand ambassadors were on hand to drive brand awareness and generate test drive leads for Citroën.
The activation site was also complete with the brand's C4 Cactus model, which features the Airbump technology. The car was located by a branded tent and accompanied by flags.
Citroën opted to showcase its Airbump technology at Goodwood Festival of Speed last June with the #myairbump activation, where passers-by were invited to jump on a mini trampoline and have their photo taken. The images were then available to download and print off at Citroën's stand.