In pictures: Capitalize creates Casa Bacardi at Electric Picnic Festival

Capitalize recreated Bacardi's 1930's HQ in Cuba for last weekend's Electric Picnic Festival in Ireland (29-31 August).

  • Image courtesy of Marc de Groot

    Image courtesy of Marc de Groot

  • Image courtesy of Marc de Groot

    Image courtesy of Marc de Groot

  • Image courtesy of Marc de Groot

    Image courtesy of Marc de Groot

  • Image courtesy of Marc de Groot

    Image courtesy of Marc de Groot

  • Image courtesy of Marc de Groot

    Image courtesy of Marc de Groot

  • Image courtesy of Marc de Groot

    Image courtesy of Marc de Groot

  • Image courtesy of Marc de Groot

    Image courtesy of Marc de Groot

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The largest structure on the festival site, Casa Bacardi hosted a line up of international DJs including LCD Soundsystem’s Nancy Whang, Dimitri from Paris and the 2 Bear.

This year marked the ninth year the agency has brought Bacardi to the festival, from concept through to delivery.

Sophie More, planning director at Capitalize, commented: "Our challenge was to bring to life Bacardi's global campaign in a way that had impact and instantly connected with consumers at Electric Picnic whilst expressing Bacardi's strength of character and untameable spirit.

"We began building up to Electric Picnic in the weeks before with the Try Stop Me campaign and continued to share content and stories throughout and after, enabling consumers to share and discover more about Bacardi."

Over the weekend, bartenders used 26 tonnes of ice, 1,200 litres of fresh lime juice and a 250,000 mint leaves to create festival favourite cocktails including the Bacardi Cuba Libre, Bacardi Mojito and raspberry daiquiri.

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