In pictures: Cancer Research launches DNA sculptures around London

Cancer Research UK has launched 21 DNA double helix sculptures onto the streets of London to raise awareness and funds for research centre the Francis Crick Institute.


The charity has been supported by a number of brands and artists on the 'What's in your DNA?' project, including designer Orla Kiely and retailer Ted Baker. Each of the partners has created a design themed around what makes them unique and what they feel are the building blocks of life.

Examples include a statue made from a twisted ladder and metal rods, and a helix covered in buttons and leather. The sculptures will be auctioned on 30 September to raise funds for the Francis Crick Institute, which is currently being built in London's King's Cross.

Drive Productions oversaw the logistics, artist liaison and production of the experience. The agency worked alongside 3D Eye, which has created each DNA sculpture, and Premier Workplace Services, who were responsible for delivering and installing the sculptures throughout London.

Ben Fender, chief executive of Drive, said: "Drive has worked with Cancer Research UK for over ten years, specialising in innovative and imaginative events and experiences that help raise vital funds for crucial research projects. 'What's in your DNA?', is a fantastic project that fuses high profile art, science and fundraising into an accessible and meaningful experience.

"The work at the Crick will improve millions of people's lives all over the globe and I'm extremely proud that Drive is a part of it."

More: Cancer Research to install giant water slide at Alexandra Palace

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