Guests were greeted at the door with a flurry of artificial snow before travelling upstairs in the venue’s lift. The door, which was designed to look like the number 25 of a Cadbury’s advent calendar, opened into a space dressed with the brand’s purple colour and Christmas decorations.
Visitors were guided into various different rooms of a ‘house’. They were presented with a fluffy dressing gown and advent calendars in the bedroom, Christmas canapés and prosecco in the living room, as well as a set dining table.
A special ‘snowball room’ let guests play in a giant white ball pit that surrounded a bedroom set-up.
Representatives from the brand and PR agency Golin were on hand in all rooms to distribute samples and answer questions.
Benazir Barlet-Batada, marketing manager, chocolate seasonals and gifting at Mondelez International, told Event: "Cadbury is a brand that's always keeping fresh and up-to-date. Our theme is about bringing the excitement of Christmas morning to life and we thought this was a really creative way to do that.
"It’s something we like, something our consumers would like and something journalists would like too. It feels very original. Christmas is full of rituals – it’s a really exciting time – why not bring that to life?"
She added Cadbury is currently planning a large-scale Christmas campaign that will kick off in November and incorporate events alongside TV, outdoor and social media.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.