The chocolatier took over the General Gordon Square in Woolwich with a flurry of white snow for adults and children alike to enjoy. The space was lit with festive festoon lighting and included snowmen, fir trees and sleds.
Now in its second week, the Cadbury trucks of 'festive joy' have also visited Aylesbury, Edinburgh and Sheffield, among other locations. The advent-focused experiential campaign keeps the destinations of the roadshow under wraps in order to surprise local residents.
Last week (9 December) also saw the brand activate a Christmas choir performance in London’s Covent Garden. The event featured Walking in the Air singer Aled Jones.
Other surprises have included a gifted Christmas tree, sampling opportunities and a giant mistletoe installation.
Claire Low, marketing manager at Mondelèz International, said: "Mistletoe is synonymous with the feeling of Christmas so we felt this was the perfect way to continue our festive countdown. We wanted to create something that captured the excitement felt when opening the doors of your advent calendar.
"We loved seeing everyone enjoy the one-of-a kind creation and can’t wait to unleash even more joy when we open our next door tomorrow."
The integrated campaign is the brand’s biggest seasonal ad initiative to date. It is being supported by creative and marketing agencies including Golin, Elvis, PHD, Drum and RPM.
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