British Airways organised a secret 'event' for music lovers, with its 'Access All Areas' activation, giving festival goers a glimpse into the hidden world of British Airways by throwing an exclusive two-night-only, backstage party inspired by the destinations the airline flies to from Gatwick.
Festival goers relaxed with a complimentary massage in a Caribbean themed zone, chilled out in a Moroccan Bedouin tent, relaxed on a Costa Rican inspired beach and those who solved a cryptic clue, were rewarded with a Manhattan cocktail at a New York pop-up bar.
Bulmers meanwhile revived its 'Colourena' activation from last year, giving visitors the chance to enjoy DJs, daily paint fights and wrestling bouts. Heineken brand Strongbow also recreated a 12-metre high Strongbow tree that appeared at last year's festival, with the installation featuring loungers and seating areas. Cocktail-inspired soft drinks brand Freshbe invited festival goers to create a 'flying photo', with the chance to win a pair of wireless headphones or a poster-sized photo with friends.
Other brands activating at the festival included Stand up to Cancer, which hosted a summer beach installation. Festival headliners included The Who and Queen with Adam Lambert.
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