In pictures: British Airways, Bulmers, Freshbe and Strongbow at Isle of Wight Festival 2016

British Airways, Bulmers, Freshbe and Strongbow were among some of the brands activating at the annual Isle of Wight Festival, which took place from the 9-12 June in Newport.


British Airways organised a secret 'event' for music lovers, with its 'Access All Areas' activation, giving festival goers a glimpse into the hidden world of British Airways by throwing an exclusive two-night-only, backstage party inspired by the destinations the airline flies to from Gatwick. 

Festival goers relaxed with a complimentary massage in a Caribbean themed zone, chilled out in a Moroccan Bedouin tent, relaxed on a Costa Rican inspired beach and those who solved a cryptic clue, were rewarded with a Manhattan cocktail at a New York pop-up bar. 

Bulmers meanwhile revived its 'Colourena' activation from last year, giving visitors the chance to enjoy DJs, daily paint fights and wrestling bouts. Heineken brand Strongbow also recreated a 12-metre high Strongbow tree that appeared at last year's festival, with the installation featuring loungers and seating areas. Cocktail-inspired soft drinks brand Freshbe invited festival goers to create a 'flying photo', with the chance to win a pair of wireless headphones or a poster-sized photo with friends.

Other brands activating at the festival included Stand up to Cancer, which hosted a summer beach installation. Festival headliners included The Who and Queen with Adam Lambert. 

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