In pictures: Boots' Petal Party on London streets

Boots hosted a Petal Party on Wednesday evening (4 May) to raise awareness of night time hay fever.


Taking place at St Christopher’s Place in central London, the brand launched 3.25 million petals into the air, while celebrity DJ Lauren Pope, from The Only Way is Essex, played a DJ set as the sun went down as people partied under the petals.

Last year, Boots launched one million petals into the air to highlight the problems of ‘Insneezia’ - the insomnia-esque effects of hayfever symptoms at night.

The condition is said to be brought on when the air cools down at the end of the day and pollen falls to the ground, which leads to poor quality sleep on behalf of sufferers.

In December Boots launched a one-day fragrance delivery service.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs

Venue Search

close this