In pictures: Benefit's Twitter-powered vending machines launch in London

Benefit Cosmetics installed two Twitter-powered vending machines in London over the weekend (27-28 June), which dispensed free product.


The yellow coloured machines were filled with tester size versions of Benefit’s Porefessional face primer as well as its Porefessional: Licence to Blot oil-blotting stick. They were manned by brand representatives dressed in blue trench coats. 

To access the free product, members of the public received a code on their mobile devices, which directed them to the machines. One was located outside of the beauty brand’s global flagship store in Carnaby Street; meanwhile the other was situated at London’s Malmaison Hotel.

Once they reached the relevant vending machine, participants were required to use a Twitter hashtag, at which point they could collect the product.

Benefit worked with creative agency Breed as well as CreateLondon to devise the experiential activity. In May, Create London executed a Twitter-powered vending machine for Topshop, which was installed within the fashion retailer's Oxford Street flagship store. 

More: Benefit to position Twitter-powered vending machines across London

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs

Venue Search

close this