In pictures: Ben & Jerry's stages Clapham movie screenings

Ben & Jerry's brought the big screen and ice cream to London's Clapham Common last weekend (31 July - 2 August), with its pedal-powered cinema pop-up.


The Big Ice Screening saw a total of eight film screenings, throughout the afternoon and evening, with visitors able to sample as much of Ben & Jerrys' new Fairtrade Cookie Core range as they liked.

Viewers could watch the films from grassy sofas, desk chairs or cow print beanbags, while the entertainment was powered by pedals as well as environmentally friendly hybrid power, in a link up with Firefly.

In addition there were pop-up food and drink stalls, and nostalgic games, such as Giant Jenga and Hook a Woody the Cow, in the games zone.

More: Ben & Jerry's to host pedal-powered film screenings

Wall's brings ice creams to consumers in Kings Cross

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs