In pictures: Battersea Evolution hosts Cosmo #FashFest

London venue Battersea Evolution, operated by the Smart Group, saw 1,000 fashionistas, press and VIPs attend day four of Cosmopolitan's week-long #FashFest event series last Thursday (18 September).


The event, which has been organised by Hearst Media’s in-house events team, has formed part of a week-long celebration of fashion to tie in with London Fashion Week, featuring seven events in five days.

Guests were welcomed into the venue via a red carpet entrance, and were able to sip on complimentary fizz while being able to explore a number of branded stations offering beauty treatments. This included an American Dream hair extensions zone, an Urban Decay makeover station, a Barry M manicure area and a skin analysis space being run by skincare brand Dermalogica.

The main event was a high-street fashion-inspired catwalk show, which was hosted by I'm a Celebrity...Get Me Out of Here! NOW! presenter Laura Whitmore. Girl band MO performed two of their songs on stage before DJ Krystal Roxx provided the soundtrack to the catwalk show, which showcased the latest fashion and accessories from the likes of Oasis, River Island, ASOS, Acessorize and Next.

The show rounded off with the results of the Cosmopolitan Fashion Awards 2014, which were announced via a creative graphics display on giant screens.

Smart Hospitality provided catering on the night, served in the reception area, including short rib beef slider with a barbeque bourbon mayo, buttermilk fried chicken with spiced kimchee and mac and cheese topped with crispy onion.

Anagram Production Services, a division of Hawthorn, was in charge of production and AV on the night, while Light Rhythmics produced the on-screen content for the fashion show.

Victoria Archbold, head of events and sponsorship for the Cosmopolitan brand at Hearst Media, told Event: "With a monthly audience of nearly five million readers, this September Cosmopolitan wanted to bring a 360-degree fashion experience to the Cosmo girl and put her firmly on the front row. 

"Bringing together the power of live events, digital scale and glossy print Cosmo #FashFest has been a live and impactful experience featuring the upcoming trends and how to wear them."

She added all events during the week sold out, with a total audience of 2,500. Social media results from the event included more than 80 million Twitter impressesions.

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