In pictures: Batmobile takes to London's streets in Lego stunt

Warner Bros Games sent a four-car convoy across London yesterday (29 September) to celebrate the UK launch of the new Lego Dimensions experience.


A real-life Batmobile, The Delorean from Back to the Future, a brightly coloured Jurassic Park car and fully equipped Ghostbusters mobile travelled around London throughout the day. 

The Ghostbusters theme song could be heard from central London offices, prompting workers to walk out onto the street to witness the stunt. The convoy drove along the Thames, stopping off around locations including Embankment, as well as Golden Square in Soho. 

Fans and passers-by were invited to take photographs of the cars, and a lucky few, including journalists and gaming industry professionals, were invited to hop inside for a ride. 

Warner Bros also teamed up with Hamley's to create an in-store Lego Dimensions installation, which features a yellow brick road and life-sized Lego characters.

Lego Dimensions is described as an experience where the video game, which is available on Xbox and Playstation, and real-world Lego figurines come together. 

Lego recently toured its Imagination Factory experience around the UK, which featured an augmented reality (AR) photo wall. View our gallery here

Lego spoke to Event earlier in the year regarding its changing experiential strategy over the years. Read up on it here.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs