In Pictures: Bacardi brings No Commission to London

Spirits brand Bacardi brought its immersive platform No Commission to London from 8-10 December.

  • Dave Bennett / Getty Images

    Dave Bennett / Getty Images

  • Dave Bennett / Getty Images

    Dave Bennett / Getty Images

  • Dave Bennett / Getty Images

    Dave Bennett / Getty Images

  • Dave Bennett / Getty Images

    Dave Bennett / Getty Images

  • Dave Bennett / Getty Images

    Dave Bennett / Getty Images

  • Dave Bennett / Getty Images

    Dave Bennett / Getty Images

  • Dave Bennett / Getty Images

    Dave Bennett / Getty Images

  • Dave Bennett / Getty Images

    Dave Bennett / Getty Images

  • Dave Bennett / Getty Images

    Dave Bennett / Getty Images

  • Dave Bennett / Getty Images

    Dave Bennett / Getty Images

  • Dave Bennett / Getty Images

    Dave Bennett / Getty Images

of

Bacardi collaborated with art curators The Dean Collection and music producer Swizz Beats to stage the event. The exhibition aimed to bring together the worlds of art and music, and saw artists such as Blood Orange and Emeli Sandé take to the stage while surrounded by works of art.

Artists were able to exhibit free of charge, and received all profits made from their artworks. Guests mingled with celebrities such as singer Nicole Scherzinger and radio presenter Nick Grimshaw, while sipping on cocktails made by Bacardi's best bartenders, alongside enjoying the live music.

Zara Mirza, head of creative excellence at Bacardi, told Event: "No Commission is a platform, it's an artist's movement that's about giving back to the artist community, and giving them a platform to showcase their work that they wouldn't have otherwise had. It's brought to life through experiential, so it's about live activations and events in our key cities. We started off in Miami, we then went to New York's South Bronx area and now we're here in London. Next year we'll be going across Europe, the US, Asia and the Middle East."

The theme of the event was 'juxtaposition', which aimed to encourage guests to celebrate aspects of both fine art and street art, high culture and street culture. 

The No Commission platform took place in Southwark, London. 

On 31 October, Bacardi staged a Halloween party with Kenzo. On 3 December, Beefeater Gin created a 'GINgle Bells' event as part of its London Tonic series. 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs