In pictures: Amplify brings Red Bull Night Master party to life

Agency Amplify was tasked with bringing Red Bull's latest campaign to life this weekend, which included a 20-metre long ski ramp at Surrey University.

of

The activity formed part of the brand’s Night Master campaign, which invited UK students to pitch their party idea worth £30,000 to a panel of judges. The winning idea came from Jordan Fletcher, a student at Surrey University, who chose an apres ski-themed party.

The concept was brought to life on Saturday (8 March) and included a 20m long ski ramp, which saw skiers and boarders compete for cash prizes throughout the night. BBC and Winter Olympics commentator Tim Warwood hosted the night, which saw a total of 750 guests attend.

Other highlights of the event included a creperie which provided refreshments throughout the evening. Entertainment came from DJ Charlie Banks who performed a surprise set to the crowds, as well as two fire breathers and a saxophonist and DJ combo.

Amplify managed the production of the event in-house, while working with Okoru on the ramp, which specialises in extreme sport production builds.

Jonathan Emmins, founder of Amplify, said: "Aside from transporting 20 tonnes of snow from Milton Keynes the main challenge was ambition versus budget. We wanted to give Jordan and the Surrey students a night to remember.

"Through careful event design Amplify were able to balance an ambitious concept boosted by some great Red Bull assets – creating a truly unique event for all involved."

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs