In pictures: Alcatraz-inspired escape room highlights Norwegian's new route

An Alcatraz-inspired escape room has been created at Westfield London to promote low-cost airline Norwegian's new route from London Gatwick to Oakland International Airport, San Francisco.


From today (24 June) to Sunday 26 June, the North Atrium of Westfield London will see teams of people challenged to breakout of an Alcatraz-inspired cell within 15 minutes.

The cell will be dotted with San Francisco-themed tips, clues and puzzles that will have to be solved in order to escape.

Teams who successfully "Escape from being Alcatrapped" will be in for a chance to win tickets on Norwegian’s flights to San Francisco.

Michael Brown, managing director of brand experience, MKTG UK, which set up the project, said: "Escapism is a huge motivator for travel; this campaign not only highlights the new flight route offered by Norwegian but draws a tangible line on the theme of escapism.

"Not only does it challenge shoppers to escape the prison cell itself, but it helps them to imagine escaping the city for a holiday to San Francisco."

Nicole Richards, marketing manager, Norwegian UK said: "Escapism is a key motivator for people to travel. The Alcatrapped! escape room project provides escapism with a twist whilst highlighting our new route from London Gatwick direct to San Francisco-Oakland from £179 one way.

"Participants can enjoy an innovative, immersive experience for a chance to win a trip to San Francisco. We’re thrilled that it’s the first project of the new MKTG UK brand."

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For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.

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