In pictures: Adidas unveils Future House pop-up

Adidas Originals celebrated the launch of its Future House space in London's Shoreditch, with a live music gig within the building last Thursday night (17 March).


Joey Bada$$, Annie Mac, Wretch32 & Avelino and Snakehips delivered live performances on the night, meanwhile Manny Norte, Monki and Lily Mercer entertained the crowd with live DJ sets.

The space will host live music acts and workshops throughout its six-day tenure, during both the day and night.

Each day will welcome a new new theme. Today (18 March) sees the ‘under the rader’ concept come to the fore, tomorrow (19 March) the focus will be on the idea that ‘past empowers future’, attendees will be invited to ‘follow their own path’ on Sunday (20 March), and the final two days will address the theme of ‘your future is not mine.’  

Described as the next phase of NMD London, Future House aims to inspire attendees, celebrate emerging creative talent and encourage people to champion their own individuality. 

Adidas recently landed its The X training space, created by agency PsLIVE within London's Victoria Park. The x-shaped structure hosted fitness classes, Q&A sessions and smoothie making workshops. 

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