More than 1,000 people descended on London's Bankside Vaults for the sold out event, which saw attendees experience four different rooms.
The main bar area served a range of Absolut-based cocktails, including the Frozen Slushie, Ginger Bolt and Electrik Mule. Guests could then make their way into the adjoining Electrik Room - its entry mirroring the shape of an Absolut vodka bottle - to listen to DJ sets from the likes of Leon Vynehall, Lone and Space Dimension Controller.
The room was complete with LED, motion reactive wall projects that changed in colour and shape according to sounds and movements taking place within.
Elsewhere the venue featured a smaller bar, where the semi-transparent, metallic blue and silver Electrik bottles hung from the ceiling.
A virtual reality (VR) room by Marshmellow Laser Feast was located nearby the bar. Those who took part were led to a separate area, where they were instructed to take a seat by staff dressed in futuristic outfits. They then donned headsets in the shape of Absolut bottles, at which point they were transported to another dimension.
The new Electrik bottles are designed to evoke the feeling that energy can turn any night electric, and they operate in line with Absolut Nights’ mission to transform the night through creativity.
The bottles create see-through reflections by virtue of their semi-transparent coating. When combined, the colours are said to create an aesthetic that resembles flashing lights and pumping beats.
The brand is releasing a 360-degree video of the event in December. Stay tuned for Event’s exclusive interview with Absolut’s senior brand manager and head of experiential over the coming days.
In other vodka news, drinks agency Garnish Communications launched a new vodka focused event in London earlier this month.
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