In pictures: Absolut and Uber's Ibiza party experience

Four Uber users and their plus-ones were flown to Ibiza at the weekend (19-20 August) for a secret party hosted by Absolut Vodka.

of

The activity formed part of Absolut's #AbsolutNights campaign, which aims to showcase how the best nights happen out of the blue.The #AbsolutNights experience included a private yacht ride where guests stopped off for a swim in the Balearic Sea, followed by a private table at one of Ibiza's most famous beach clubs, Blue Marlin.

A quick stop to glam up at brand new five-star hotel OD Talamanca was followed by dinner at KM5 and then on to Glitterbox at legendary nightclub Space, for its last season before it closes permanently this autumn. At 5am, guests continued the party into the morning hours and caught the sun rising over Talamanca bay. Along the way, they tasted Absolut cocktails and created unforgettable memories.

The Uber users were all winners from a competition that ran last week, which was open to anyone over 25 years old with the Uber app living in London. 

To enter, participants had to use the promotional code ‘PRIVATEJET’ in their Uber app before Friday, to unlock a special view for London.

The winners were picked up from central London and flown to Ibiza in a private jet. 

Event went behind the scenes at Uber Live last year, a series of music gigs. Read more about it here.  In June, Absolut hosted an event to mark the release of its limited edition bottle, Absolut Mix

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs