In pictures: Absolut hosts event to mark release of Absolut Mix

Vodka brand Absolut celebrated the launch of Absolut Mix, a limited edition bottle, with an event at London's Groucho Club.


The event, which took place on 25 June also celebrated Pride Weekend and showcased the specially-designed bottles.

The brand has collaborated with a number of creatives who have each given the bottle their own twist.

The event raised over £6k for LGBT equality charity Stonewall through the bottle collaborations – with Ed Marler’s bottle going for £1,414 and Gareth Pugh’s for £1,024.

Bottles were also designed by Henry Holland, Sibling, Lyall Hakaraia, Sink The Pink, Piers Atkinson, Fred Butler and Princess Julia.

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