In pictures: Absolut creates art activation at New Designers

Vodka brand Absolut is activating at art and design exhibition New Designers by encouraging graduates to use its bottle as a blank canvas.


The London-based event, which took place on 24-27 June and will return again on 1-4 July, hosts an Absolut art salon where the public are invited to design its own transformation of the bottle.

Entrants will be entered into a competition to win a £100 bar tab for themselves and five friends.

In addition to the public event, the brand has invited six New Designers finalists to produce their designs on Absolut Original glass bottles live at the event. The pieces are being exhibited at the show, and the winner will receive £500 of artists material, as well as an exhibition spot in the foyer of Absolut's London offices.

The brand also hosted its 'Absolut Art Talk' last Thursday (25 June), in which a panel of artists and designers discussed the subject of 'Celebrating a Colourful World'.

More: Absolut to roll out pop art activation in Asia

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