Members of the public were encouraged to visit the pop-up over the period, where trained beauty therapists were on hand to provide free facials and massages using a range of the brand’s products, such as the Charcoal Masque, Avocado Oil Masque, Dead Sea Mud tube, Hot Chocolate Self-Heating Mud and White Chocolate Mud.
The bunnies were also ‘pampered’ with a specially made hay bale run complete with platforms, hiding places, toys, food and barley straw, meanwhile animal specialists were on hand to care for the creatures.
Attendees were able to purchase healthy snacks and drinks within the space, as well as gift bags filled with 7th Heaven's face-mask and treatment products. Funds raised from the sale of the items were donated to London-based animal rescues and the Rabbit Welfare Fund and Association (RWFA).
Advisors were available to help those interested in welcoming a bunny into their homes, encouraging them to adopt from an animal shetler rather purchase from a pet store.
Hundreds of samples of the brand’s products were handed out to those who missed out on a free treatment, and the brand set up a live stream via Periscope, offering people across the globe the chance to tune in to the event as it unfolded.
The activity sought to raise funds for rabbit rescues and the RWFA as well as discourage people from buying products tested on animals.
Agency The Cult produced the event and handled all PR.
In other charity news, The National Autistic Society has revealed that it plans to open seven pop-up shops next month, as part of World Autism Awareness Week.